We decided to see what we could learn about data tracking on iPhones and iPads by reading 250 App Store labels, including those for some of the most popular apps. On the App Store, Apple’s recently introduced “privacy nutrition label” helps detail what information each app seeks to collect, store, and share, but the implications aren’t always clear. When you open apps for the first time after Apple’s latest system update, you’ll get a pop-up asking to “track your activity,” and your approval will give permission for developers to link information about you to an advertising profile that can track you across apps (and across the web).
When millions of iPhones update to iOS 14.5 in the coming weeks, it will become much more obvious that many of the most common apps-including weather trackers, dating apps, and games-are advertising-data tools as much as they are anything else.
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